Muribanki isanganywe ingufuinganda hirya no hino mu majyepfo y’iburasirazuba bwa Aziya, igitekerezo cyiganje cyiganje mu biganiro byinshi: intsinzi ishingiye ku masoko y’umwuzure hamwe n’ibikoresho by’ingengo y’imari kugira ngo igarure vuba. Mugihe iyi "stratégies-over-value" ingamba zishobora gutanga inyungu zigihe gito, Relink - nkumuyobozi wambere wa OEM / ODM ufite ubumenyi bwimyaka irenga icumi ya tekinike - atanga igitekerezo gitandukanye cyane niterambere ryiterambere rirambye. Reka dusenye urusobe rwibinyabuzima binyuze mumurongo itatu wingenzi: uburambe bwabaguzi, ubukungu bwabakozi, hamwe na filozofiya yo gukora.
a) Korohereza inzira yo gukodesha no kugaruka ni ngombwa cyane. Kubigeraho bisaba software ihamye kandi ikuze hamwe nibikoresho.
b) Umuvuduko wo kwishyuza ujyanye neza nuburambe bwabakoresha, kuko bujuje ibyo abakoresha bakeneye. Umuvuduko wo kwishyuza byihuse urashobora kongera cyane kunyurwa kwabo.
c) Niba igiciro gihuye na serivisi yatanzwe ni ikintu gikomeye. Abakoresha biteze kubona agaciro kumafaranga yabo.
d) Ubwiza bwa tactile ya banki yingufu nayo igira uruhare. Abaguzi birashoboka cyane gukururwa nibicuruzwa bumva byiza mumaboko.
e) Hanyuma, hariho isuzuma ryikimenyetso, kigaragaza imyumvire yabakoresha muri rusange.
Kubakoresha, bitewe ninshingano zabo zitandukanye, ingingo zabo nazo ziratandukanye, kandi gahunda zabo ziterwa nibyifuzo byabo kumushinga. Nyamara, abakiriya bose bizeye kugera kuri ibi bikurikira:
a) Kubyara inyungu binyuze mumabwiriza yubukode, kugurisha amabanki yingufu, hamwe ninjiza yamamaza ecran.
b) Menya neza ko ikirango cyawe cyatsindiye kumenyekanisha amaduka, abaguzi, n'abakozi.
c) Gusa hashingiwe kubintu bibiri byavuzwe haruguru birashobora kwagurwa kugirango ibikorwa birambye kandi bizima. Iyo kwagura igipimo, inkunga yabatanga ni ngombwa. Ibicuruzwa byujuje ubuziranenge ni urufunguzo, kuko bishobora kugabanya nyuma - ibibazo byo kugurisha, bityo bikorohereza kwaguka neza.
d) Buri mushinga ufite uruziga, intambwe yanyuma rero ni monetisation yumushinga.
Ongera uhindure uruganda, kugirango ushyigikire abashoramari kugirango bagirire ikizere isoko, bahora bashira imbere ubuziranenge nkibyingenzi byabo byambere. Ibi ni ukubera ko gusa nukwemeza ubuziranenge abakiriya bashobora kujya kure:
a) Kuva muri 2018 kugeza 2025, umutekano w’amasosiyete ya banki y’amashanyarazi asanganywe na Banki y’amashanyarazi wagenzuwe ku isoko n’abakiriya mpuzamahanga mpuzamahanga. Aba bakiriya batanze kumenyekana byuzuye, bemeza bose ko ubwiza bwibicuruzwa bushobora kugabanuka nyuma - ibibazo by’igurisha ku iherezo ry’umuguzi, bityo bikagabanya ibiciro by’imishinga.
b) Nkuko bizwi - bizwi, Relink ni tekinoroji - isosiyete itwarwa. Abagize itsinda ryayo nyamukuru baturuka Huawei hamwe nandi masosiyete yanditse. Ibi biha Relink hamwe ninyungu zuzuye mugutezimbere ibicuruzwa no kuvugurura itera. Kugira ngo isoko rishobore gukenerwa, Relink yashyizeho amabanki yingufu zifite selile ya EVE na 8000mAh byihuse - ubushobozi bwo kwishyuza.
c) Kugeza ubu, abakiriya ba Relink mu mahanga basanze mu gihe cyo gukora uyu mushinga ko hejuru ya 20% byinjira biva mu kugurisha amabanki y’amashanyarazi, mu gihe 80% biva mu bukode. Ibi birerekana neza ko amabanki yingufu za Relink yatsindiye abaguzi muburyo bugaragara, imikorere, n'umuvuduko wo kwishyuza.
Nkuko byerekanwe haruguru, biragaragara ko gushora imari mubicuruzwa byujuje ubuziranenge bishobora kugaragara nkigiciro cyinshi mugihe gito kubakoresha, ariko kubikorwa byigihe kirekire byumushinga, ubuziranenge buhamye bushobora kwemeza ejo hazaza.
Igihe cyo kohereza: Gashyantare-21-2025
