Njengoko sisondela ku-2025, imakethi yebhanki yamandla ekwabelwana ngayo ilungele ukukhula okubonakalayo, okuqhutywa kukuthembela okukhulayo kwizixhobo eziphathwayo kunye nesidingo sezisombululo ezifanelekileyo zokutshaja. Nangona kunjalo, eli shishini likhulayo likwajongene nemingeni emininzi enokuthi ibe nefuthe kwindlela yalo.
Imbonakalo-mhlaba yangoku
Imakethi yebhanki yamandla ekwabelwana ngayo ibone ukukhula okubonakalayo kule minyaka imbalwa idlulileyo, ikhuthazwa kukwanda kwee-smartphones, iitafile, kunye nezinye izixhobo zombane eziphathwayo. Ngokophando lwakutsha nje lwentengiso, imakethi yebhanki yamandla ekwabelwana ngayo kwihlabathi ixabisa malunga ne-1.5 yeebhiliyoni zeedola ngo-2020 kwaye kuqikelelwa ukuba iya kufikelela kwiibhiliyoni ezi-5 zeedola ngo-2025, ikhula ngesantya sokukhula sonyaka (CAGR) esingaphezulu kwe-25%. Oku kukhula kubalelwa ikakhulu kukwanda kwemfuno yezisombululo zokutshaja ekuhambeni, ngakumbi kwiindawo zasezidolophini apho abathengi banxibelelana rhoqo.
Imingeni eJongene neMarike
Ngaphandle kwethemba lokukhula elithembisayo, imarike yebhanki yamandla ekwabelwana ngayo ayikho ngaphandle kwemingeni yayo. Nazi ezinye zeengxaki eziphambili abachaphazelekayo abaya kufuna ukuzijonga:
1. Ukugcwala kwiMarike
Njengoko imarike isanda, inani labadlali abangena kwindawo yebhanki yamandla ekwabelwana ngayo liyakhula. Oku kugcwala kunokukhokelela kukhuphiswano olumandla, ukuthoba amaxabiso kunye nokucudisa imida yengeniso. Iinkampani ziya kufuneka zihluke ngeenkonzo ezintsha, iteknoloji ephezulu, okanye intsebenziswano ekhethekileyo yokugcina ukhuphiswano.
2. Imiqobo yoLawulo
Ishishini lebhanki lamandla ekwabelwana ngalo lixhomekeke kwimimiselo eyahlukeneyo, kubandakanywa nemigangatho yokhuseleko kunye neemfuno zelayisensi. Njengoko oorhulumente kwihlabathi liphela besiba ngqongqo ngakumbi kwisikhokelo sabo solawulo, iinkampani zinokujongana neendleko zokuthobela ezongezelelekileyo kunye nemingeni yokusebenza. Ukuhamba ngale migaqo kuya kuba yimfuneko kubadlali bentengiso ukunqanda izohlwayo kunye nokuqinisekisa ukusebenza kakuhle.
3. Ukuqhubela phambili kweTekhnoloji
Isantya esikhawulezayo senkqubela phambili yezobuchwepheshe sibeka zombini umngeni kunye nethuba. Ngelixa ubugcisa obutsha bunokuphucula ukusebenza kakuhle kunye namava omsebenzisi weebhanki zamandla ekwabelwana ngawo, zikwafuna utyalo-mali oluqhubekayo kuphando nophuhliso. Iinkampani ezisilelayo ukuhambisana neentsingiselo zetekhnoloji zisemngciphekweni wokuphelelwa lixesha kwimakethi ephuma ngokukhawuleza.
4. Ukuziphatha kwabathengi kunye nezinto ezikhethwayo
Ukuqonda ukuziphatha kwabathengi kubalulekile kwimpumelelo kwimarike yebhanki yamandla ekwabelwana ngayo. Njengoko abathengi besiya beqaphela ngakumbi indalo, kukho imfuno ekhulayo yezisombululo zokutshaja ezizinzileyo kunye ne-eco-friendly. Iinkampani ezingaziqhelaniyo nolu tshintsho zikhethwayo zinokusokola ukutsala kunye nokugcina abathengi.
5. Imingeni yokuSebenza
Ukulawula iqela leebhanki zamandla ekwabelwana ngazo kubandakanya izinto ezintsonkothileyo, kubandakanywa ulawulo lwempahla, ukugcinwa, kunye nokuhanjiswa. Iinkampani kufuneka zityale imali kwiinkqubo zokusebenza ezomeleleyo ukuqinisekisa ukuba iibhanki zamandla zifumaneka lula kwaye zikwimeko entle yokusebenza. Ukungaphumeleli ukwenza oko kunokukhokelela ekunganeliseki kwabathengi kunye nokulahlekelwa kweshishini.
Amathuba kwiMarike
Ngelixa imiceli mngeni isanda, imakethi yebhanki yamandla ekwabelwana ngayo ikwabonisa amathuba amaninzi okukhula kunye nokusungula izinto ezintsha. Nazi ezinye zeendawo eziphambili apho iinkampani zinokuzuza kuzo:
1. Ukwandiswa kwiiMarike eziNtsha
Iimarike ezikhulayo zinika ithuba elibalulekileyo kubanikezeli bebhanki yamandla ekwabelwana ngawo. Njengoko ukungena kwe-smartphone kunyuka kwimimandla efana ne-Asia-mpuma ye-Asia, i-Afrika, kunye neLatin America, imfuno yezisombululo zokutshaja iya kunyuka. Iinkampani ezingena kwezi marike ngobuchule zinokuseka isiseko esomeleleyo kwaye zixhamle kwiinzuzo zokuqala.
2. Intsebenziswano kunye neNtsebenziswano
Ukusebenzisana namashishini kumacandelo awongezelelweyo kunokudala intsebenziswano kunye nokuphucula ukunikezelwa kweenkonzo. Umzekelo, ubambiswano kunye neeresityu, iikhefi, kunye nodederhu lweevenkile lunokubonelela ngezisombululo zokutshaja eziluncedo kubathengi ngelixa uqhuba itrafikhi ngeenyawo ukuya kula maziko. Intsebenziswano enjalo inokukhokelela kwimizamo yokuthengisa ekwabelwana ngayo, ukunciphisa iindleko kunye nokwandisa ukubonakala kwe-brand.
3. Izinto ezintsha zobuGcisa
Utyalo-mali kubuchwepheshe obuphambili, obufana nokutshaja ngaphandle kwamacingo kunye neebhanki zamandla ezinikwe amandla yi-IoT, kunokuphucula amava omsebenzisi kunye nokusebenza kakuhle. Iinkampani eziphakamisa itekhnoloji ukubonelela ngezisombululo zokutshaja ezingenamthungo neziluncedo zinokutsala abathengi abaninzi. Ukongeza, ukubandakanya iimpawu ezinjengokulandelela ixesha lokwenyani kunye nokudityaniswa kwe-app yeselula kunokuphucula ukubandakanyeka kwabathengi kunye nokwaneliseka.
4. Amanyathelo oZinzo
Njengoko abathengi besanda ukubeka phambili ukuzinza, iinkampani ezisebenzisa iindlela zokusebenzisana ne-eco-friendly ziya kuba nethuba lokukhuphisana. Oku kunokubandakanya ukusebenzisa imathiriyeli enokurisayiklishwa kwiibhanki zamandla, ukuphumeza izisombululo zokutshaja ezonga amandla, kunye nokukhuthaza uqoqosho lwesetyhula ngeenkqubo zokurisayikilisha. Ngokuhambelana nemilinganiselo yabathengi, iinkampani zinokwakha ukunyaniseka kwe-brand kunye nokutsala abathengi abaqaphela indalo.
5. Imijelo yeNgeniso eyahluka-hlukeneyo
Ukuphonononga iindlela ezahlukeneyo zengeniso kunokunceda iinkampani zithomalalise imingcipheko eyayanyaniswa nokuguquguquka kweemarike. Ngokomzekelo, ukubonelela ngeenkonzo ezisekelwe kumrhumo, ukukhangisa kwii-kiosks zebhanki zamandla, okanye ukubonelela ngeenkonzo zokuhlalutya idatha kumaqabane kunokudala imithombo yengeniso eyongezelelweyo. Ukwahlukana kunokomeleza uzinzo lwezemali kunye nokuxhasa ukukhula kwexesha elide.
Relink's Market Strategy for the Shared Power Bank Industry ngo-2025
Njengoko imarike yebhanki yamandla ekwabelwana ngayo iqhubeka nokuguquka, i-Relink izimisele ukuzibeka njengenkokeli kweli shishini elinamandla. Isicwangciso sethu sowama-2025 sigxile kwiintsika ezintathu eziphambili: ukusungula izinto ezintsha, uzinzo, kunye nobuhlakani obucwangcisiweyo. Ngokusebenzisa ezi ntsika, sijonge ekujonganeni nemingeni yokugcwala kweemarike ngelixa sisebenzisa amathuba asakhulayo.
Ixesha lokuposa: Dec-19-2024
