Imakethe yebhange lamandla okwabelwana ngayo isesigabeni sokuthuthuka okuqhubekayo. Ngesidingo esikhulayo sokushaja okulula, imakethe inamandla okwenza inzuzo enkulu. Ngokwesibikezelo se-PwC, ngo-2025, umnotho wokwabelana uzokhula ufinyelele ku-$ 335 wezigidigidi, futhi ukuhwebelana kwembulunga yonke kanye nokufudukela emadolobheni kuyimbangela ebaluleke kakhulu yalokhu kukhula. Lona futhi umshayeli omkhulu wokuduma nokukhula kwemakethe yebhange lamandla okwabelwana ngayo.
1. Izimali zokuqasha
Izinkundla zebhange lamandla okwabelwana ngazo zithola imali ngokushaja irenti yabasebenzisi. Abasebenzisi bangaqasha amabhange kagesi nge-APP futhi bawabuyisele ngemva kokuwasebenzisa isikhathi esithile. Inkundla ikhokhisa imali ethile ngokusekelwe esikhathini sokuqasha kanye nenani lamabhange kagesi. Le modeli iyafana nemodeli yokuqasha futhi ingathola kancane kancane imali engenayo. Izinkampani zebhange lamandla okwabelwana ngazo zikhava izindleko zemishini, izindleko zokunakekela kanye nenzuzo ngokubeka izimali ezifanele.
2. Ukukhangisa
Amadivayisi ebhange lamandla abiwe ngokuvamile afakwe izikrini ezingasetshenziswa ukudlala izikhangiso. Imikhiqizo yebhange lamandla okwabelwana ngayo ingathola izinkokhelo zokukhangisa ngokuqasha indawo yokukhangisa kubathengisi. Njengoba amabhange kagesi evamise ukuba nesikhathi eside sokusebenzisa, abasebenzisi bavamise ukuvezwa ezikhangisweni ezikuwo uma besebenzisa amabhange kagesi, okuhlinzeka abakhangisi ngesiteshi esisebenzayo sokuphromotha umkhiqizo. Inkundla yebhange lamandla okwabelwana ngayo ingasetha izinkokhelo zokukhangisa ngokusekelwe ekusetshenzisweni kwebhange lamandla kanye nokufakwa kokukhangisa ukuze kuzuzwe inzuzo.
3. Ukukhuthazwa ngokubambisana
Imikhiqizo yebhange lamandla abelwene ibambisana nenxanxathela yezitolo, amahhotela, iziteshi nezinye izindawo ukuze ibeke amabhange kagesi ezindaweni ezivamile, ihlinzeka ngezimo zokusetshenziswa ezengeziwe zamabhange asebenzisa amandla okwabelwana ngawo. Ngokukhuthazwa kozakwethu, amabhrendi ebhange lamandla okwabelwana ngawo angathola izinzuzo ezengeziwe zezentengiso.
Ukwakheka kwenzuzo yama-ejenti ebhange lamandla abelwe:
Izinga lokusetshenziswa kwezisetshenziswa: Izinga lokuqashwa kwezisetshenziswa lithinta ngqo inzuzo. Uma izinga lokusetshenziswa kwamabhange kagesi liphezulu, kusho ukuthi abasebenzisi abaningi bazimisele ukukhokha, ngaleyo ndlela bandise inzuzo.
Indawo yokuncintisana: Izinga lokuncintisana emakethe lizophinde libe nomthelela ekwenzeni inzuzo. Uma kunamabhange wamandla amaningi okwabelwana ngawo emakethe, kungase kuholele ezimpini zamanani, ngaleyo ndlela kucindezele ama-margins enzuzo, ngakho-ke ubuchwepheshe bemishini ngokwayo (umthamo webhange lamandla, isivinini sokushaja nokuzinza) nakho kunquma ukukhetha kwabathengi.
Ukwaneliseka komsebenzisi: Ukunikeza amasevisi ekhwalithi ephezulu kungathuthukisa ukwaneliseka komsebenzisi, kukhuthaze abasebenzisi ukuthi basebenzise kabusha, kwandise ukunamathela komsebenzisi, futhi kukhuphule amanani okuqasha.
Imali engenayo yamabhange kagesi okwabelwana ngawo ihlobene eduze nendawo (ukugeleza kwabagibeli) yamabhange amandla okwabelwana ngawo. Izindawo ezihlukene njengezindawo zokudlela, amahhotela, amakilabhu, amabha, ama-KTV, izikhumulo zezindiza, iziteshi, izindawo zokugeza, amathilomu, izitolo zeziphuzo, izitolo ezinkulu, amasinema, njll. zinezindinganiso zokushaja ezihlukile.
Ngokwesimo semakethe samanje, iningi lazo lizosethwa ku-2-3 euro/ihora.(thatha imakethe yaseYurophu njengesibonelo) Ngemva kwesikhathi sokukhokha, imali engenayo yepayipi yesikhathi eside elandelayo ingeyabo.
Amabhange kagesi okwabelwana ngawo ahlukile kwezinye izimboni ezihlanganyelwayo njengezimoto ezihlanganyelwayo, izingubo zokugqoka ezihlanganyelwe, namabhayisikili ahlanganyelwe. Isibonelo, amabhayisikili abelwene anezidingo eziphezulu kakhulu zesofthiwe nezingxenyekazi zekhompuyutha zemikhiqizo, futhi iziteshi zokuphromotha umkhiqizo nazo ziphezulu kakhulu.
Ukwengeza, ukusebenza nokunakekela kudinga inani elikhulu lokutshalwa kwezimali. Nakuba kuwumnotho okwabelwana ngawo, imodeli yebhizinisi ifana kakhulu nemboni yendabuko.
Amabhange kagesi okwabelwana ngawo alula. Ikhabethe lebhange lamandla libekwe endaweni engashintshi, futhi lidinga kuphela ukulinda abasebenzisi ukuthi balisebenzise. Ukutshalwa kwezimali kokuqala kuningi, futhi izindleko zakamuva ziphansi futhi zilula kunezindleko zokunakekela amabhayisikili.
Isikhathi sokuthumela: Apr-03-2025
