Njengoba sisondela ku-2025, imakethe yebhange lamandla okwabelwana ngayo isilungele ukukhula okuphawulekayo, eqhutshwa ukuthembela okwandayo kumadivayisi eselula kanye nesidingo sezixazululo ezilula zokushaja. Kodwa-ke, le mboni ethuthukayo nayo ibhekene nenqwaba yezinselelo ezingaba nomthelela endleleni yayo.
Isimo Sendawo Yamanje
Imakethe yebhange lamandla okwabelwana ngayo ibone ukukhula okuphawulekayo eminyakeni embalwa edlule, okugqugquzelwa ukwanda kwama-smartphones, amaphilisi, nezinye izinto zikagesi eziphathwayo. Ngokocwaningo lwakamuva lwemakethe, imakethe yebhange lamandla okwabelwana ngayo emhlabeni wonke ibilinganiselwa ku- $1.5 billion ngo-2020 futhi kulindeleke ukuthi ifinyelele ku- $5 billion ngo-2025, ikhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingaphezu kwama-25%. Lokhu kukhula kudalwe kakhulu ukukhula kwesidingo sezixazululo zokushaja ohambeni, ikakhulukazi ezindaweni zasemadolobheni lapho abathengi bexhumeke njalo.
Izinselele Ezibhekene Nemakethe
Naphezu kwamathemba okukhula athembisayo, imakethe yebhange lamandla okwabelwana ngayo ayinazo izinselele zayo. Nazi ezinye zezinkinga ezibalulekile abathintekayo abazodinga ukuzizulazula:
1. Ukugcwala Kwemakethe
Njengoba imakethe ikhula, inani labadlali abangena endaweni yebhange lamandla okwabelwana ngalo liyakhula. Lokhu kugcwala kungaholela ekuqhudelaneni okukhulu, kwehlise amanani entengo kanye nokucindezela amamajini enzuzo. Izinkampani kuzodingeka zizihlukanise ngezinsizakalo ezintsha, ubuchwepheshe obusezingeni eliphezulu, noma ubambiswano oluhlukile ukuze zigcine umkhawulo wokuncintisana.
2. Izithiyo Zokulawula
Imboni yebhange lamandla ahlanganyelwe ingaphansi kwemithetho ehlukahlukene, okuhlanganisa amazinga okuphepha kanye nezidingo zamalayisensi. Njengoba ohulumeni emhlabeni wonke beqina kakhulu ezinhlakeni zabo zokulawula, izinkampani zingase zibhekane nezindleko ezikhulayo zokuthobela imithetho kanye nezinselelo zokusebenza. Ukuzulazula kule mithetho kuzoba kubalulekile kubadlali bemakethe ukugwema izinhlawulo nokuqinisekisa ukusebenza kahle.
3. Intuthuko Yezobuchwepheshe
Ukushesha kwentuthuko yezobuchwepheshe kubangela kokubili inselele nethuba. Nakuba ubuchwepheshe obusha bungathuthukisa ukusebenza kahle kanye nolwazi lwabasebenzisi lwamabhange kagesi okwabelwana ngawo, futhi budinga ukutshalwa kwezimali okuqhubekayo ocwaningweni nasekuthuthukisweni. Izinkampani ezihlulekayo ukuhambisana namathrendi ezobuchwepheshe zisengozini yokuphelelwa yisikhathi emakethe ethuthuka ngokushesha.
4. Ukuziphatha Kwabathengi kanye Nezintandokazi
Ukuqonda ukuziphatha kwabathengi kubalulekile ukuze uphumelele emakethe yebhange lamandla okwabelwana ngawo. Njengoba abathengi beqaphela kakhulu imvelo, kunesidingo esikhulayo sezisombululo zokushaja ezisimeme futhi ezinobungani bemvelo. Izinkampani ezingavumelani nalokhu kushintsha okuthandwayo kungase kube nzima ukuheha nokugcina amakhasimende.
5. Izinselelo Zokusebenza
Ukuphatha iqoqo lamabhange anamandla okwabelwana ngawo kuhlanganisa izinto eziyinkimbinkimbi, okuhlanganisa ukuphathwa kwempahla, ukugcinwa, nokusabalalisa. Izinkampani kufanele zitshale imali ezinhlelweni zokusebenza eziqinile ukuze kuqinisekiswe ukuthi amabhange kagesi atholakala kalula futhi asesimweni esihle sokusebenza. Ukwehluleka ukwenza lokho kungaholela ekunganeliseki kwamakhasimende nokulahlekelwa yibhizinisi.
Amathuba Emakethe
Yize izinselelo zanda, imakethe yebhange lamandla okwabelwana ngayo nayo iveza amathuba amaningi okukhula kanye nokusungula izinto ezintsha. Nazi ezinye zezindawo ezibalulekile lapho izinkampani zingasebenzisa khona imali:
1. Ukunwetshwa Kwezimakethe Ezintsha
Izimakethe ezisafufusa zinikeza ithuba elibalulekile kubahlinzeki bamabhange anamandla okwabelwana ngawo. Njengoba ukungena kwe-smartphone kukhuphuka ezifundeni ezinjengaseNingizimu-mpumalanga ye-Asia, i-Afrika, neLatin America, isidingo sezisombululo zokushaja sizokhuphuka. Izinkampani ezingena kulezi zimakethe ngamasu zingasungula isisekelo esiqinile futhi zizuze eminzuzweni yokuqala.
2. Ukusebenzisana nokusebenzisana
Ukusebenzisana namabhizinisi emikhakheni ehambisanayo kungakha ama-synergies futhi kuthuthukise ukunikezwa kwesevisi. Isibonelo, ukubambisana nezindawo zokudlela, amakhefi, nenxanxathela yezitolo kunganikeza izixazululo ezilula zokushaja kumakhasimende ngenkathi ushayela ithrafikhi yezinyawo kulezi zindawo. Ukusebenzisana okunjalo kungase futhi kuholele emizamweni yokwabelana yokuthengisa, ukunciphisa izindleko nokwandisa ukubonakala komkhiqizo.
3. Ukusungulwa Kwezobuchwepheshe
Ukutshala imali kubuchwepheshe obuthuthukisiwe, njengokushaja okungenantambo namabhange kagesi anikwe amandla yi-IoT, kungathuthukisa ulwazi lomsebenzisi nokusebenza kahle. Izinkampani ezisebenzisa ubuchwepheshe ukuze zinikeze izixazululo zokushaja ezingenamthungo nezilula zingaheha amakhasimende amaningi. Ukwengeza, ukufaka izici ezifana nokulandelela ngesikhathi sangempela nokuhlanganiswa kohlelo lokusebenza lweselula kungathuthukisa ukusebenzelana kwamakhasimende nokwaneliseka.
4. Izinyathelo Zokusimama
Njengoba abathengi baya ngokuya bebeka phambili ukusimama, izinkampani ezamukela imikhuba eco-friendly zizoba nethuba lokuncintisana. Lokhu kungase kuhlanganise ukusebenzisa izinto ezigaywa kabusha zamabhange kagesi, ukusebenzisa izixazululo zokushaja ezonga amandla, kanye nokukhuthaza umnotho oyindilinga ngezinhlelo zokugaywa kabusha. Ngokuvumelana nezindinganiso zabathengi, izinkampani zingakha ukwethembeka komkhiqizo futhi zihehe amakhasimende aqaphela imvelo.
5. Imithombo Yemali Ehlukahlukene
Ukuhlola imithombo yemali ehlukahlukene kungasiza izinkampani zehlise ubungozi obuhlobene nokushintshashintsha kwezimakethe. Isibonelo, ukunikeza amasevisi asekelwe kokubhaliselwe, ukukhangisa kuma-kiosks ebhange lamandla, noma ukuhlinzeka ngamasevisi okuhlaziya idatha kozakwethu kungakha imithombo eyengeziwe yemali engenayo. Ukuhlukahluka kungathuthukisa ukuzinza kwezezimali futhi kusekele ukukhula kwesikhathi eside.
I-Relink's Market Strategy Yomkhakha Webhange Lamandla Okwabelwana Ngayo ngo-2025
Njengoba imakethe yebhange lamandla okwabelwana ngayo iqhubeka nokuvela, i-Relink izibophezele ekubekeni isikhundla njengomholi kulo mkhakha onamandla. Isu lethu lowezi-2025 ligxile ezinsikeni ezintathu ezibalulekile: ukusungula izinto ezintsha, ukusimama, kanye nokusebenzisana kwamasu. Ngokusebenzisa lezi zinsika, sihlose ukubhekana nezinselele zokugcwala kwezimakethe kuyilapho sisebenzisa amathuba asafufusa.
Isikhathi sokuthumela: Dec-19-2024
